What Can You Learn From Tesla

Love him or hate him, Elon Musk is an interesting person/character. It takes a certain personality to (1) start your own car company, (2) start your own rocket company and (3) use your rocket to launch your car into orbit around Mars.

But have you heard the latest from Musk’s Tesla? Acknowledging that one of the biggest problems with a Tesla (or other electric cars) is the amount of time it takes to recharge the batteries, Tesla has sought to ameliorate the customer experience by creating Tesla Restaurants.

Waiting to recharge? Here, you have a tasty French Dip while you wait. Me? I just come in to join the crowd. Had some time to kill …

“Tesla has the opportunity to build an immersive brand experience that combines charging and dining. Musk is just the visionary to bring it to life. He has already suggested using the car’s center display screen to display the menu and show clips of classic 1950s movies,” Blake Morgan writes in a recent Forbes article.

So here’s the question for you and your business: What can you do to better your customers’ experience, increase brand loyalty and add to your bottom line, all at the same time?

It’s a daunting question but, if you open your mind up enough, you just might find a way to see your business in a whole new light.

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